Lead Generation...What Works for You?

When generating leads, focus on the activities that work best for you.

Just because social media is all the rage, for example, doesn't mean that's a good strategy for you. If you're not a fluent Tweeter or facile Facebook fan -- or more importantly, if your prospects aren't -- don't make that a cornerstone of your plan.

Are you especially good at personal phone calls or hosting webinars? Focus on your tried and true lead generation strategies and combine them with something new to expand your base of lead sources.