Thursday, August 16, 2012

Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work


Google, Newspaper Ads
Here’s a nice bit of multi-faceted irony for you: On Thursday, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business.
“You know who needs a haircut? People searching for a haircut,” the ad reads. “Maybe that’s why ads on Google work.”
Google’s ad ran in both the Globe‘s print and digital editions, as well as in the National Post, the Globe‘s main competitor.

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