Friday, August 17, 2012

Cable Operators Losing Video Subscribers

Cut The Cord
In the second quarter of 2012, the top nine cable companies lost 540,000 video consumers, a bit lower than the 600,000 video subscriber loss in the second quarter of 2011, according to Leichtman Research Group.

Looking at the 13 largest multichannel video providers in the U.S. -- cable, satellite, and telco operators -- the business lost 325,000 video consumers, 1,500 more than the total loss of video customers in the second quarter of 2011.

Leichtman says the top nine cable companies have 52.1 million subscribers, satellite TV companies have 34 million and telephone companies reporting 8.6 million.

The telephone companies had the best positive results during the period -- although slowing down from gains made years ago. They added 275,000 video subscribers, compared to 386,000 customers in the second quarter of 2011.

Satellite TV providers also took it on the chin, losing 62,000 subscribers. This compares to a loss of 109,000 in the second quarter of 2011. DirecTV had its first loss of subscribers -- 52,000 -- in the second quarter. 

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