Ipsos Open Thinking Exchange (Ipsos OTX) recently released the latest global infographic and commentary on the trends and behaviors that define people's lives in today's social media age.
Twenty-two percent of people say they bought a brand because a friend follows or "likes" the brand on a social network. In the BRIC countries, that number rises to 39%, about four in ten people. It follows, then, that the better able a brand is to influence people to "like" it, the more sales it has the potential to drive. Now that's a piece of information brands that are socially active online should really like!
(Source: Ipsos, 06/26/12)
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