The National Retail Federation reports that this Halloween will breathe new life into zombies, with walking-dead costumes zooming into the fourth most popular costume for adults this year, up from No. 22 in last year's survey. As has been true in past years, traditional costumes are still the most popular, with witches coming in first, pirates second, and vampires third.
The NRF predicts Americans will $2.5 billion on costumes this year, including $1 billion on children's costumes, $1.2 billion on adult costumes, and $310 million on pet costumes. For kids, princesses, witches, Spidermen and pirates occupy the top four slots. And for pets, pumpkin, devil, hot dog and bee are the most likely get-ups.
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