For the study, CarGurus examined the car shopping behaviors of consumers using its flagship DealFinder car shopping service in 50 major U.S. metro areas during the past six months. For each metro area, CarGurus calculated the percentage of total pursued cars that were American brands, Asian brands or European brands.
Of the inquiries by car shoppers in the Detroit metro area, 67% were American brand vehicles, while only 16% were Asian brands and 16% were European brands. American brand interest in St. Louis was similar at 67%. Rounding out the top 10 metro areas exhibiting the most interest in American cars were Cleveland (59%), Milwaukee (58%), Tulsa (57%), Indianapolis (56%), Louisville (55%), Pittsburgh (54%), Minneapolis (53%) and Memphis (52%).
The metro areas with the lowest relative interest in buying American brand cars were all on the West Coast: Los Angeles (27% American car brand interest), San Francisco (27%), San Diego (27%) and San Jose (29%). Additionally, major East Coast metro areas of New York (32%) and Boston (33%) were among the 10 metro areas with the lowest interest in American brands.
According to the CarGurus study, consumers in the metro areas of Phoenix (56%) and Salt Lake City (52%) showed the strongest interest in Asian brand vehicles. These two cities were followed by Denver (48%), Columbus (48%), Boston (47%), San Diego (46%), Austin (46%), Oklahoma City (46%), Richmond (46%) and San Jose (45%).
Regarding European auto brands, the CarGurus study showed that Los Angeles (34%) and San Francisco (31%) car shoppers were the most interested. Also among the top cities in European brand inquiries were New York (29%), San Diego (27%), Miami (27%), San Jose (26%), Portland (25%), Atlanta (24%), Philadelphia (24%), Washington (23%) and Seattle (23%).
(Source: Marketwire, 06/27/11)
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