Sales managers and salespeople need to use digital products to a point where they are totally comfortable with them. When we are comfortable and able to discuss the subject on the level of many of our digital clients we will sell more digital. Use a smartphone; show presentations on your tablet; put up Facebook, Twitter and LinkedIn pages; create a personal webpage; subscribe to texts; download apps; post Flickr photos and YouTube videos; and browse the web to see what your advertisers and competitors are doing.
I know. There's never enough time. But if we don't make time to use and learn digital, we won't be able to keep up, let alone get ahead in sales.
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