American Consumers Prefer Television Over All Other Media

TVB’s Lanzano Says Nielsen Q1 Total Audience Report Again Confirms that
American Consumers Prefer Television Over All Other Media

ADULTS 18+ ARE USING 3 TIMES AS MUCH TELEVISION EACH WEEK AS THE SECOND MOST
USED MEDIUM AND TV DOMINATES ALL SCREEN VIEWING

New York, June 23, 2015 – The TVB (www.tvb.org), the not-for-profit trade association of America’s local broadcast television industry, today noted the release of Nielsen’s Q1 2015 Total Audience Report.

Steve Lanzano, President and CEO of TVB provided the following statement:

“Nielsen’s Q1 2015 Total Audience Report confirms American’s superior and consistent preference for television over all other media.

With 36 hours of Traditional TV weekly viewing inclusive of 4 hours of time shifted viewing, Adults 18+ are using 3 times as much television each week as the second most used medium, Radio and 7 times more than third ranked PC usage. 

Television dominated Video viewing with a 95% share.  The remaining 5% went to watching video on the internet (4%) and watching video on a smartphone (1%).

The Total Audience Report is the latest in a  wealth of undeniable data and compelling information that TV remains consumers’ medium of choice and the most effective and powerful marketing medium.”