Keep It Short

Can you present your idea in 200 words or less? Agency and corporate decision-makers have less and less time and bigger and bigger stacks of irrelevant proposals piling up on their desks.

If you can encapsulate the campaign idea and why it makes sense for their product, brand, or service in 200 words or less, you've got an excellent chance of getting a meeting where you can dig deeper and co-craft a homework assignment; a key element to making the sponsorship sale.

Only 200 words, you ask?! Remember, the Gettysburg Address laid out a vision for the nation in only 272.