“The mission of Insperity is to help businesses succeed so communities prosper. Our goal is to establish Insperity as the trusted advisor providing HR and business solutions to performance-driven companies”“The mission of Insperity is to help businesses succeed so communities prosper. Our goal is to establish Insperity as the trusted advisor providing HR and business solutions to performance-driven companies,” said Paul J. Sarvadi, Insperity chairman and chief executive officer. “The values we have adhered to during our 25-year history are the foundation of our success, and those remain unchanged, as does our passion for helping businesses succeed. Our corporate strategy is to increase value through a portfolio of businesses with recurring revenue streams, strong growth potential and substantial cross-selling opportunities to grow our core PEO business faster. This corporate identity change is a natural progression of the strategic evolution our company has undertaken and continues to position us as the industry leader.”
Insperity business strategy focuses on providing an Insperity Business Performance Advisor to understand the unique needs of each company and advise them as to the best method to improve productivity and profitability. The InsperityTM Workforce OptimizationTM solution is the most comprehensive business services bundle in the marketplace including payroll, employee benefits, workers’ compensation, and a complete HR infrastructure to provide employment administration, government compliance, policies and best practices, and training and development programs, among others. Insperity also offers additional business performance solutions such as performance management, expense management, time and attendance, organizational planning, employment screening, recruiting services, retirement services, business insurance and technology services, enabling companies to take advantage of the specific solutions that meet their currents needs.
“Insperity captures the power and growth potential of our new strategy, and serves to eliminate any confusion about who we are and what we do,” said Jay E. Mincks, Insperity executive vice president of sales and marketing. “Our research indicated there were some misconceptions about the company given the former name, and we felt this change was essential in order to best position our industry-leading services and solutions. Insperity is a shining new identity that reflects our passion to help companies run better, grow faster and make more money.”
While the company has reached astounding success during its 25-year history, research showed a significant percent of business owners surveyed thought that Administaff was in the temporary staffing business. The company is not, and has never been, in this line of business, but the name led to confusion. This became more evident over the years, especially during the recession, and the corporate identity change has been implemented to eliminate any barriers that might limit the company’s ability to reach a broader audience.
Insperity will begin trading on the New York Stock Exchange under the new ticker symbol, NSP, effective, Wednesday, March 9.
A new advertising campaign, created and developed by Insperity’s marketing department, will launch this month and include television and radio commercials, as well as print and interactive advertising. Jim Nantz, CBS sports commentator, who has joined Insperity’s national spokesperson team along with Arnold Palmer, will be featured in the campaign.
Insperity, a trusted advisor to America’s best businesses for more than 25 years, provides an array of human resources and business solutions designed to help improve business performance. Insperity Business Performance Advisors offer the most comprehensive Workforce Optimization solution in the marketplace that delivers administrative relief, better benefits, reduced liabilities and a systematic way to improve productivity. Additional offerings include MidMarket Solutions, Performance Management, Expense Management, Time and Attendance, Organizational Planning, Employment Screening, Recruiting Services, Retirement Services, Business Insurance and Technology Services. Insperity business performance solutions support more than 100,000 businesses with over 2 million employees. With 2010 revenues in excess of $1.7 billion, Insperity operates in 58 offices throughout the United States.
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