The Fort Worth/Dallas area is expected to see a record number of visitors and related spending for Super Bowl XLV, according to PricewaterhouseCoopers U.S., with an expected spending total coming in at approximately $202 million.
Spending by the National Football League, businesses, visitors and the media on area lodging, transportation, food and beverage, entertainment, business services, hospitality and other tourism activities is estimated based on characteristics such as the participating teams, the local market, national economic conditions, corporate and ancillary activities and other factors.
This year’s event is estimated to generate a level of spending slightly higher than the previous record of $195 million during the 2007 Super Bowl in South Florida.
“Dallas/Fort Worth appears ready to capture much of the fan and corporate spending that might have stayed away over the past two years. Major parties and other events such as the NFL Experience have returned and are poised to prove the adage that everything's bigger in Texas,” said Robert Canton, director, sports and tourism sector, PwC U.S., in a release.
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